Search engine optimization, or SEO, is all about driving qualified traffic to your business through online search. Knowing where consumers are looking is the key to helping them find your business and it is more than likely that potential customers are looking for your business online. To further this point an estimated 83% of shoppers made purchases online during the 2013 holiday season. Consumers are looking for your business online. So, if you want to help your customers find you, you may want to consider Search Engine Optimization.
What is SEO?
For those who are unfamiliar with Search Engine Optimization, or SEO, it refers to any and all activities undertaken to promote your business within search engines, outside of paid advertising. Getting your business in the top results for high volume keywords that are relevant to your target market is what SEO is all about. SEO drives qualified traffic to your site so you can use conversion strategies to turn potential customers into buyers. To understand how it works though, we first need to understand how search engines work.
Search engines earn their revenue from paid advertising. So, search engines aim to provide relevant results for people’s searches so that people will continue to use them. Ultimately, traffic is the driving force behind a search engine, and better results leads to more traffic. When a search engine is not able to provide relevant results, users begin using another search engine, traffic goes down, and less companies advertise with the search engine. So, if companies are not using SEO, search engines may not be able to accurately place their sites, and they may not show up where they should.
Proper SEO tells search engines what your site is about and what it is for so that search engines can place your site in the results for relevant searches and not in the results for irrelevant searches. There are a lot of things we can do to tell search engines what your site is about. These activities would all be classified as SEO.
Why Do I Need SEO?
There are many businesses that can benefit from SEO. The best way to know how you can benefit from our SEO services is by contacting us. We analyze the market and evaluate traffic to determine how beneficial SEO services can be for your business. During this process we can also determine what other online marketing strategies would be effective for your business.Whether you know you need SEO services or you’re unsure, we can help you decide on the best strategy for your business.