Search Engine Marketing, or SEM, refers to marketing strategies that involve paying search engines to host advertisements for your business. Pay-per-click ads, search advertising, PPC, Google Adwords, and SEM are all the same thing.

SEO is undoubtedly the best long-term online marketing strategy. However for businesses looking for immediate results SEM is the ideal solution. SEM puts your advertisements amongst the top results in searches for keywords you’ve selected. It is perfect for fast results.

What is SEM?

On Google you see these advertisements above and to the right of the organic search results. The organic results are placed by Google’s algorithm. So a company cannot pay Google to place them here. You can only get there by optimizing your site or doing SEO. However, if you want to place an ad, all you have to do is create a Google Adwords account, follow some simple steps and you’re up and running.

Another term used for SEM is “pay per click” because you pay every time someone clicks on your ad andhow much you pay is determined by how much you bid. Search engine ads are sorted by a combination of what the search engine determines to be the best ads and how much the business is bidding for the ad. When you bid the most on a search term, the user sees your add, but bidding the most for an ad is not always the best strategy. Sometimes the first ad listed isn’t the one that performs the best, or sometimes it’s simply far too much more expensive. Successful SEM requires expert management of ads for the best overall results. Sky Diamond Media has SEM experts who manage our client’s campaigns for the best results. When these services are combined with our SEO offerings the product is an unbeatable internet marketing campaign with impressive immediate and long-term results.

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